Tubjerg

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#Socialsponsorship

  • LocationRoskilde
  • ProgramOutdoor cinema
  • ClientRoskilde Festival & Cinema City
  • Size10.000 beer crates
  • YearCompleted 2013

Tubjerg [Tuberg] is a small hill created from truckloads of Tuborg beer crates for the open air cinema at the 2013 Roskilde Festival. Tubjerg is located in the center of the film-area 'Cinema City' and seen from the air it’s the round yellow logo of the facility.

The eco-friendly social spot is a temporary installation build with recyclable beer crates and plywood only. Kids build the wildest virtual worlds in the game Minecraft. OP wanted to do the same in 1:1 and beer crates were perfect for stacking.

From the moment, Tuborg agreed to lend us the crates the project went really fast. Thanks to the energy of volunteer builders the 10.000 beer crates were stacked into a mountain in less than a week.

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Cinema City gathers organizations and players from the world of film. Every day throughout the festival CPH:PIX, CPH:DOX and Huset’s Cinema show open air movies on a big screen. Cinema City also offers ”hang-over TV” in camping wagons and audio-cinema by Zentropa, Nimbus and the Film Schools. The outdoor screenings begin after dark. This makes TUBJERG a meeting point and hang-out during the day. When building the landscape, OP made hill-tops and dunes, where you can get cozy with your friends or snuggle with your boyfriend or girlfriend.

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